SoftMoc Heroes — for military, veterans and first responders
You show up for everyone.
Take 10% off, all year long.
SoftMoc Heroes is our thank-you to the people who answer the call — military, veterans, and first responders across Canada. Verify once, and save on regular and sale-priced footwear, online and in all 125 stores.
Open to serving members, reservists, veterans and retired members of the Canadian Armed Forces, and to currently serving or licensed first responders in Canada. 10% off regular and sale items; some restrictions apply.
10%
off, all year long
- Regular and sale prices
- softmoc.com and 125 stores
- A fresh code every year
- Free to apply, always
How SoftMoc Heroes works
Three steps, about four minutes, mostly on your phone.
- 1
Tell us how you serve
Choose your role — Canadian Armed Forces, or one of six first-responder roles. Free, always.
- 2
Get verified
Use your work email where we recognize the domain, or upload one document — a CFOne card, service ID, professional registration, pay statement or letter.
- 3
Get your code by email
Your personal discount code lands in your inbox. Use it online or read it out at the till.
What you get
No points to collect. No minimum spend. Just a better price.
10% off everything
Regular price and sale price. Yes, on the clearance rack too — some restrictions apply.
Online and in store
Works at softmoc.com and at all 125 SoftMoc stores across Canada.
A fresh code every year
Veterans and retired members verify once. Serving members re-verify annually — a two-tap refresh.
Footwear built for long shifts
Support-first names people on their feet ask for — Blundstone, Merrell, Hoka, Birkenstock, Dansko and more.